The challenge of adopting e-learning by telecommunication employees

  • Liliana Vasconcellos Fundação Instituto de Administração
  • Maria Tereza Leme Fleury USP; FEA; Departamento de Administração
Keywords: Use of E-learning, Implementation of E-learning in a company, Adoption of Technologies

Abstract

Benefits of e-learning for an organization depend upon the extent to which the employees adopt this innovation. The factors that influenced individuals to accept e-learning in an organization were analyzed based on the Technology Acceptance Model-TAM by DAVIS et al. (1989). A review of literature on adoption of technologies and implementation of e-learning was made to develop the theoretical framework. Empirical research was conducted in a large telecommunications company with a multiple method approach including questionnaires for 312 employees, five interviews with the company e-learning team and document analysis. Results indicated factors that influenced e-learning intention of use and use behavior, highlighting a favorable learning environment as the most important because of its positive influence on both intention of use and use behavior for e-learning.

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Published
2008-01-01
How to Cite
Vasconcellos, L., & Fleury, M. (2008). The challenge of adopting e-learning by telecommunication employees . REGE Revista De Gestão, 15(spe), 31-46. https://doi.org/10.5700/issn.2177-8736.rege.2008.36620
Section
Ensino em Administração