The export consortium as a best initial alternative for small and medium sized industries: a case study in clothing

  • Gustavo Barbieri Lima USP; FEA-RP
  • Marcos Fava Neves USP; FEA-RP
  • Luciano Thomé e Castro Faculdades COC
  • Dirceu Tornavoi de Carvalho USP; FEA-RP
Keywords: Têxtil^i1^sVestuá, Export Consortium, International Marketing, Associations, Clothing Segment^i2^sIndus

Abstract

The importance and value of an export consortium was investigated as a means for small and medium sized Brazilian industries to orchestrate export efforts instead of adopting indirect or direct export to enter foreign markets. An export consortium is an association of industries in the same or complementary segments for the purpose of export. Bibliography was reviewed for initial export strategies including a case study of the Brazilian Clothing Association. The consortia of this exemplary Association have emphasized program development, sector agreements, export objectives and resource application integrated with local activities. An export consortium was found to be the best and most viable alternative for initial export by small and medium sized Brazilian clothing industries in this case, when compared to indirect or direct export.

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Published
2008-06-01
How to Cite
Lima, G., Neves, M., Castro, L., & Carvalho, D. (2008). The export consortium as a best initial alternative for small and medium sized industries: a case study in clothing . REGE Revista De Gestão, 15(2), 1-18. https://doi.org/10.5700/issn.2177-8736.rege.2008.36634
Section
Administração Geral