“Radio is dead… Long live to the sound”: becoming a new media

Authors

  • Armand Balsebre Universitat Autònoma de Barcelona

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2013.59946

Keywords:

Radio, radio in Spain, new sound-sphere.

Abstract

The present article is the Portuguese translated version for the presentation given by the author at the University of Minho (Braga, Portugal) during the Radio Evolution Congress 2011, an event organized by the ECREA –  European Communication Research and Education Association. It aims to debate on the challenges currently faced by radio media as to become a new sound media in the context of a new soundscape or sound-sphere, for the new listeners. As the author focuses especially on the situation of radio in Spain, he stands that for radio to be successful in such scenario it has to focus on the aspect of being an exclusively sound media and also focus on a new audience which understands that the mediation performed by traditional means of communication is no longer needed.

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Author Biography

  • Armand Balsebre, Universitat Autònoma de Barcelona
    Catedrático de comunicação audiovisual e publicidade e diretor do Publiradio, grupo de investigação da Universidade Autônoma de Barcelona. 

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Published

2013-06-11

Issue

Vol. 40 No. 39 (2013): Dossiê: O rádio além das fronteiras

Section

Dossier

License

Copyright (c) 2013 Armand Balsebre

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How to Cite

“Radio is dead… Long live to the sound”: becoming a new media. (2013). Significação: Journal of Audiovisual Culture, 40(39), 14-23. https://doi.org/10.11606/issn.2316-7114.sig.2013.59946