A figurativização na publicidade
DOI:
https://doi.org/10.11606/issn.2316-7114.sig.1990.65495Keywords:
Figurativização, Publicidade.Abstract
Para se compreender a figurativização dos discursos, bem como os procedimentos mobilizados pelo enunciador para tal, é necessário "a construção de um simulacro de produção de discurso, ou seja, refazer o percurso gerativo do sentido via enunciado e enunciação enunciada".Downloads
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Published
1990-10-25
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Copyright (c) 1990 Leonilda Ranzani de Luca
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How to Cite
A figurativização na publicidade. (1990). Significação: Journal of Audiovisual Culture, 17(8-9), 17-36. https://doi.org/10.11606/issn.2316-7114.sig.1990.65495