Sobre o desenvolvimento do design e da imagem gráfica contemporâneos: a Bauhaus e o estilo suíço

Authors

  • Cláudia lrene de Quadros Universidade Tuiuti do Paraná
  • Itanael Bastos de Quadros Junior Universidade Federal do Paraná

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2003.65570

Keywords:

Communication, Design, Graphic image, Typography, Bauhaus, Swiss style

Abstract

This essay focuses on the development and importance of the Bauhaus School and the Swiss Style within the contemporary graphical commun ication. The Bauhaus. that dreamed abotlt thc order and the dcmocratic access to knowledge. madc use of technical and conceptual apparatuses from other areas such as Psychology, Advertising and other Sciences in order to generate a new spacc for expression and graphic articu lation. The expcriments held in the legendary German school. in rhe fírst half of the twentieth century. have gained a ncw critica! perspective when recovered by the Swiss Stylc. One o f thc desires of the foll owers of the referred style was to infonn with objectivity. without the inte1ference of designe r subjecti v e emotions. lt was the right moment to inform more. to show more and to say more.

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Published

2003-06-23

Issue

Vol. 30 No. 19 (2003)

Section

Articles

License

Copyright (c) 2003 Cláudia lrene de Quadros, Itanael Bastos de Quadros Junior

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How to Cite

Sobre o desenvolvimento do design e da imagem gráfica contemporâneos: a Bauhaus e o estilo suíço. (2003). Significação: Journal of Audiovisual Culture, 30(19), 103-118. https://doi.org/10.11606/issn.2316-7114.sig.2003.65570