The gaze as a vector of thought and enjoyment
DOI:
https://doi.org/10.11606/issn.1982-8160.v17i2p279-285Keywords:
Superindustry, Imaginary, Capital, Gaze, EnjoymentAbstract
In A Superindústria do Imaginário: como o capital transformou o olhar em trabalho e se apropriou de tudo que é visível, Eugênio Bucci addressed the theme for a third of a century, proposing to reconfigure and enlarge the imbrication of linguistics and psychoanalysis in communication — transformed into the core of a data-extracting capitalism, circulating them as commodities (especially among propagandists) and incurring in an information flow so dear in times of the unrelenting spread of fake news. Thus, the gaze as a vortex acting in secret circuits configures an act of language. Thus, in fanciful societies, subjects, as a type of puppet, have their thoughts substituted by the gaze to, at last, meet enjoyment.
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References
Bucci, E. (2021). A superindústria do imaginário: como o capital transformou o olhar em trabalho e se apropriou de tudo que é visível. Autêntica (Ensaios).
Bucci, E., & Kehl, M. R. (2004) Videologias: ensaios sobre televisão. Boitempo.
Castoriadis, C. (1991). A instituição imaginária da sociedade. Paz e Terra.
Contrera, M. S. (2021). Impactos persistentes da cultura de massas na comunicação: a crise da empatia e o rebaixamento cognitivo. Intercom, 44(2), 35-49. https://doi.org/10.1590/1809-5844202122.
Han, B.-C. (2018). No enxame – Perspectivas do digital. Vozes.
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