Comunicação e gestão de mudanças: estudo de caso em uma indústria química

Abstract

This article discusses and analyzes the contributions of communication to change management in corporate environments and its role in obtaining the employees’ participation and commitment. The adoption of the humanist communication approach, which considers employees as the agents who will build the organization’s future and culture has been investigated. The author presents empirical results through a case study of the changes implemented in a chemical plant. The conclusions show that communication actions make it easier to implement organizational changes.