As dimensões locais das Relações Públicas internacionais: teorias e paradigmas

Abstract

This article examines the development of International Public Relations during the past decades and how the practice has become an indispensable element in the current global scenario. The specifics of International Public Relations practice require a critique analysis of the economic, political, social and cultural environments where transnational organizations operate. Research shows that even while generic practices and specific variables are used for understanding each specific environment, a reflection on the locus where International Public Relations will be practiced is required.