Communication, UN 2030 Agenda and Organizations

Abstract

This article aims to describe the state of development of communication as a contribution to the 2030 agenda of the United Nations Organization in  sustainability and its possible impact on organizations. The central research question was raised, what will be the state of progress of the sustainable development goals set by the UN to be met by 2030.The methodology used was qualitative, transversal and descriptive/hermeneutic, which was constructed from first-source information and based on a set of five semi-structured interviews with Latin American experts in communication and sustainability. It is concluded that there is a greater impact on large companies, as they are pressured by the context that presents new demands. In terms of compromise, there would be more discourse and less action. Communication becomes fundamental for organizations as a vehicle for information and possibility of relationship with audiences. A clear and sustained commitment of organizations adds reputation to them. It is central to develop a culture of sustainability to establish its development and compliance over time. Finally, well-being, health, ethics, co-creation, freedoms and human rights, would be emerging issues that are already present as social demands.