The "commodity" information: a study on TV and radio commercials
DOI:
https://doi.org/10.1590/S0103-863X2008000300012Keywords:
Social Psychology, Ideology, Ethics, Communications media, AdvertisingAbstract
The study discusses communication presented in the form of publicity focusing on psychosocial and ethical dimensions. The ideology analysis is highlighted in the psychosocial dimension. A distinction between advertising and publicity is established, and three different kinds of commercials are critically analyzed: informational, testimonial and merchandising. Examples of these three kinds of commercials are selected from different TV and radio channels, discussed and interpreted within ideological and ethical aspects. Several psychological mechanisms contained in the gathered empirical information and ideological aspects are identified and analyzed. The study aims to bring a contribution from the psychology area to the field of education mainly focusing on critical understanding of the media.Downloads
Downloads
Published
Issue
Section
License
The Editorial Board authorizes free access to and distribution of published contentes, provided that the source is cited, that is, granding credit to the authors and Paidéia and preserving the full text. The author is allowed to place the final version (postprint / editor’s PDF) in an institutional/thematic repositor or personal page (site, blog), immediately after publication, provided that it is available for open access and comes without any embargo period. Full reference should be made to the first publication in Paidéia. Access to the paper should at least be aligned with the access the journal offers.
As a legal entity, the University of São Paulo at Ribeirão Preto School of Philosophy, Sciences and Languages owns and holds the copyright deriving from the publication. To use the papers, Paidéia adopts the Creative Commons Licence, CC BY-NC non-commercial attribution. This licence permits access, download, print, share, reuse and distribution of papers, provided that this is for non-commercial use and that the source is cited, giving due authorship credit to Paidéia. In these cases, neither authors nor editors need any permission.
When deriving from research involving human beings, manuscripts need IRB approval, in compliance with the guidelines and standards of the Brazilian National Health Council Resolution 196/96 – Ministry of Health. Authors should attach the digital copy of the IRB declaration of approval, according to instructions displayed further ahead.
