Odiléa Toscano: visual design, public spaces and education

Authors

  • Sara Miriam Goldchmit Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)
  • Maria Cecília Loschiavo dos Santos Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)
  • Luciene Ribeiro dos Santos Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)

DOI:

https://doi.org/10.11606/issn.2317-2762.v22i38p38-57

Keywords:

Toscano, Odiléa Helena Setti (1934-2015). History of design. Visual design. Murals. Teaching. Faculty of Architecture and Urbanism - USP.

Abstract

Representative of the earlier generations of architects graduated at the Faculty of Architecture and Urbanism of the University of Sao Paulo, Odiléa Helena Setti Toscano (1934-2015) was also a professor at the FAUUSP between the mid-1970s and the late 1990s, by integrating the Visual Programming teaching group. With a refined aesthetic sense and an unmistakable trait of delicacy, Odiléa had a remarkable performance as a graphic artist, still little known. She produced drawings, serigraphs, book covers, illustrations for newspapers and magazines, and she also projected panels for private and public architectural spaces. Her most popular works are the murals that she created for several stations of the São Paulo Metro. The objective of this paper is to present an overview of her biography and her professional, academic and teaching trajectories, in order to collaborate with the recording and disclosure of the work of this architect who offered great contribution to the field of visual design. This article also aims to honor the pioneering work of the architect. 

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Author Biographies

  • Sara Miriam Goldchmit, Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)

    Professor of the Project Department of the School of Architecture and Urbanism of the University of São Paulo, in the disciplines of Visual Communication. Graduated in Architecture and Urbanism, Master’s and PhD in Design and Architecture from the FAUUSP. She has experience in the field of Visual Design, working mainly on the topics: visual communication, languages, creative processes and teaching. School of Architecture and Urbanism of the University of São Paulo (FAUUSP). Rua do Lago 876 – Butantã - 05508-080 - São Paulo, SP, Brasil - (55 11) 30914535

  • Maria Cecília Loschiavo dos Santos, Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)

    Full Professor of Design at the University of São Paulo and certified researcher by CNPq. Graduated, Master’s and PhD in Philosophy from FFLCH-USP. Associate Professor of the School of Architecture and Urbanism (FAUUSP). Graduate advisor at FAUUSP and in Environmental Science Program (PROCAM). She has experience in the field of Design, with emphasis on the following themes: sustainability, Brazilian design, social design, socio-spatial exclusion and Design Philosophy. School of Architecture and Urbanism of the University of São Paulo (FAUUSP). Rua do Lago 876 – Butantã - 05508-080 - São Paulo, SP, Brasil - Tel. (55 11) 30914535

  • Luciene Ribeiro dos Santos, Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. São Paulo (SP)

    Bachelor of Arts with double license (Portuguese and French) from FFLCH-USP. Specialist in Teaching and Learning of Language and Literatures of French Expression at PUC-SP. Assistant Secretary of the Department of Design of the FAUUSP and researcher in the Master’s of Design and Architecture. She belongs to the Group of Linguistic Studies of São Paulo (GEL), and carries out translation works since 1999. School of Architecture and Urbanism of the University of São Paulo (FAUUSP).Rua do Lago 876 – Butantã - 05508-080 - São Paulo, SP, Brasil  - Tel. (55 11) 30914535

References

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Published

2015-12-18

Issue

Section

Artigos

How to Cite

Goldchmit, S. M., Santos, M. C. L. dos, & Santos, L. R. dos. (2015). Odiléa Toscano: visual design, public spaces and education. Pós. Revista Do Programa De Pós-Graduação Em Arquitetura E Urbanismo Da FAUUSP, 22(38), 38-57. https://doi.org/10.11606/issn.2317-2762.v22i38p38-57