FLOWER’S HOUSE. AN ENTREPRENEURSHIP CASE OF SMALL BUSINESS

Authors

  • Eda Castro Lucas de Souza Universidade de Brasília
  • Edi Madalena Fracasso Universidade Federal do Rio Grande do Sul

Keywords:

Atitude empreendedora, empreendedorismo, pequeno negócio.

Abstract

The main objective of this paper is to describe an entrepreneurship teaching case to be used as pedagogical source on both under graduation and graduation courses on management and connected fields. Methodology suggested for teaching cases was used to write up the text. The main actors of the case are two sisters Carolina and Liliane, which had a challenge: to decide upon a business opportunity that would be able to solve their unemployment situation and accomplish a life dream. The case states a real situation upon building an enterprise and the sisters’ society, stressing the partnership, the almost three-year period of the enterprise, its challenges and dilemmas, on the period from 2006 to the beginning of 2008. The subjects stated have the target to allow discussion about entrepreneurship and entrepreneur attitude concepts e their association to enterprise practices. It is important to say that entrepreneur attitude is regard to learned or not learned predisposition to act on an innovative, autonomous, planned and creative way, and building social networks.

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Author Biographies

  • Eda Castro Lucas de Souza, Universidade de Brasília
    Doutora em Sociologia pela Universidade de Brasília-UnB Bacharel e Licenciada em Matemática PUC/RS Professor Adjunto PPGA/Unb PPGE/UnB
  • Edi Madalena Fracasso, Universidade Federal do Rio Grande do Sul
    Pós-doutora pela École des Hautes Études Commerciales-HEC-Canadá Doutora em Educação pela Harvard University Professora Titular do PPGA/UFRGS

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Published

2009-02-27

Issue

Vol. 5 No. 3 (2008)

Section

Education Case

License

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How to Cite

FLOWER’S HOUSE. AN ENTREPRENEURSHIP CASE OF SMALL BUSINESS. (2009). INMR - Innovation & Management Review, 5(3), 141-150. https://www.revistas.usp.br/rai/article/view/79125