Competitive strategy formulation based on the fields and weapons of competition model
DOI:
https://doi.org/10.5700/issn.2177-8736.rege.2010.36710Keywords:
Competitive Strategy, Competitive Advantage, Field of the Competition, Weapon of the Competition, Competitive Business Strategy, Competitive Operational StrategyAbstract
The Fields and Weapons of Competition is a model of Competitiveness Theory which is scientifically validated because it is qualitative and quantitative and thereby presents some advantages compared to models of Porter, RBV and Balanced Scorecard. It started simply by separating only those subjects of interest to the client, so-called competitive advantages, from the remainder. Fields of competition are about competitive business strategy and weapons of competition concern competitive operating strategies. Mathematical variables of degree of competitiveness, intensity of weapons, average intensity of weapons, focus and diffusion are included in the methodology.Downloads
Download data is not yet available.
Downloads
Published
2010-09-01
Issue
Section
Estratégia Empresarial
How to Cite
Competitive strategy formulation based on the fields and weapons of competition model . (2010). REGE Revista De Gestão, 17(3), 313-330. https://doi.org/10.5700/issn.2177-8736.rege.2010.36710