Configuración del Turismo en el ambiente globalizado. Estudio de casos de Clusters turísticos

Authors

  • Geraldo Luciano Toledo Universidade de São Paulo, Faculdade de Economia Administração e Contabilidade - FEA/USP
  • Jesús Álvarez Valdés Universidad de La Habana
  • Álvaro Castroman Pollero Universidad del Uruguay

DOI:

https://doi.org/10.11606/issn.1984-4867.v13i1p90-104

Keywords:

tourism, strategy in the globalitazion, cluster touristic.

Abstract

The strategy of lhe tourist companies is perfected to reach the competitiveness by lhe cooperative arrangements in clusters. This paper will present a theoretical reference model to analyze the dimensions of the competitiveness. A tourist cluster reaches your competitive positioning if its companies implement competitives, cooperatives and relationships strategies. The model is examined by case studies. The tourist clusters of the south of Australia, Costa Rica and northeasl of Brazil are appraised with this methodology.

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Author Biographies

  • Geraldo Luciano Toledo, Universidade de São Paulo, Faculdade de Economia Administração e Contabilidade - FEA/USP
    Licenciado en Administración por la Facultad de Economía Administración y Contabilidad (FEA) de la Universidad de São Paulo (USP). Profesor titular de la FEA-USP.
  • Jesús Álvarez Valdés, Universidad de La Habana
    Doctorando en Turismo en la Faculdad de Economía, Administración y Contabilidade (FEA) de la Universidad de São Paulo (USP). Profesor Adjunto del Centro de Estudios Turísticos de la Universidad de la Habana, Cuba.
  • Álvaro Castroman Pollero, Universidad del Uruguay
    Doctorando en Turismo en la Facultad de Filosofía, Letras e Ciencias Sociales (FFLCH) de la Universidad de São Paulo (USP). Profesor de la Universidad del Uruguay (UTU).

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Published

2002-05-02

Issue

Vol. 13 No. 1 (2002)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

TOLEDO, Geraldo Luciano; VALDÉS, Jesús Álvarez; POLLERO, Álvaro Castroman. Configuración del Turismo en el ambiente globalizado. Estudio de casos de Clusters turísticos. Revista Turismo em Análise, São Paulo, Brasil, v. 13, n. 1, p. 90–104, 2002. DOI: 10.11606/issn.1984-4867.v13i1p90-104. Disponível em: https://www.revistas.usp.br/rta/article/view/63582.. Acesso em: 18 may. 2024.