Elección de destinos Turísticos: influencia del grado de implicación y conocimientos previos de turistas

Abstract

The behavior models of the customer suggest that the perception, the images, the attitudes, the tourist's previous level of knowledge and commitment influence deeply in the collection of preferences elected by them. This study seeks for confirming the stability in the composition of the following groups: evocative, inert and disposable; also verifies the influence that the tourist's previous level and commitment degree cause, in a particular
way, in the composition of these groups, in leisure tours. The results demonstrate that the groups evocative and disposable change their internal composition constantly and that the tourist's knowledge level commitment degree besides being variable and not correlated does not cause a significant influence in the composition of elected group of tourists.