Creative economy between the work and culture for a youth

Abstract

Neoliberal rationality produces a reorientation of capitalism that fosters labor precariousness, individual accountability, weakening of the State, politics and social rights. Focusing on cultural policies, the Creative Economy and the professionalization of creativity have been universes of discursive dispute and powers games that generate several difficulties, but also of resistances and strategies. This work presents results of a university program of Occupational Therapy in the field of Culture, whose objective was to understand the processes of professionalization of young people in the field of culture. For that, mapping was carried out to identify young people (18 to 29 years old), workers in the field of culture and active in the municipality where the research was carried out. Next, interviews were conducted focusing on the identification of work processes, their difficulties and potentials. Then there were training meetings open to stakeholders. Through their reports, it was possible to verify that the work is subject to the precarization, flexibilization, individualization and commodification of the culture. As strategies of resistance the young artists elaborate proposals seeking strengthening of networks, collaborative activities, meaning and social transformation. The need for integrated cultural policies between the different dimensions of culture is emphasized, considering them as rights and intrinsic to the processes of citizenship.