Gibi magazine and the consolidation of the publishing market in Brazil

Authors

  • Waldomiro Vergueiro Universidade de São Paulo
  • Roberto Elísio dos Santos universidade municipal de são caetano do sul

DOI:

https://doi.org/10.11606/issn.1982-8160.v8i2p175-190

Keywords:

Comics, comic books, Gibi magazine, Brazilian comics

Abstract

This article is the result of a research which had as its main purpose to demonstrate the trajectory of the comics editorial production in Brazil in the 20th century. In this period, the transition of the European model to the American one can be noticed in relation to the comics as well as in the adopted publishing formats. The analysis of the comic book Gibi, one the most important titles of the national editorial market, contributes to a better comprehension of the changes in this area.

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Author Biographies

  • Waldomiro Vergueiro, Universidade de São Paulo
    Retired titular professor of Biblioteconomy Department of Communication School of Universidade de São Paulo (USP) and Post Graduation Program at the same university. Coordenator of Comics Observatory of Universidade de São Paulo – USP. E-mail: wdcsverg@usp.br
  • Roberto Elísio dos Santos, universidade municipal de são caetano do sul
    Professor of Master’s Degree Program in Communication of Universidade Municipal de São Caetano do Sul – USCS; pos-doctorated in Communication Sciences by Universidade de São Paulo – USP; vice-coordenator of Comics Observatory of ECA-USP. E-mail: roberto.elisio@uscs.edu.br

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Published

2014-12-17

Issue

Vol. 8 No. 2 (2014)

Section

Em Pauta/Agenda

License

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How to Cite

Vergueiro, W., & Santos, R. E. dos. (2014). Gibi magazine and the consolidation of the publishing market in Brazil. MATRIZes, 8(2), 175-190. https://doi.org/10.11606/issn.1982-8160.v8i2p175-190