Texto de revista impressa de negócios: modos de argumentar

Abstract

This paper aims at showing argumentative/persuasive strategies and their resulting meaning effects by analyzing the “cover” text of a printed magazine from the corporate business discursive sphere. The importance of recovering argumentative effects in present-day media texts stems mostly from the fact that, not only does the argumentation process serve to arrive at a consensus about some divergent point of view, but also it strengthens beliefs and values that are deeply rooted in an individual or in a group; in short, to ensure the audience’s adherence through an effective speech: thereby persuading others.