Consumer behaviour at tourism: the foreign tourist at Florianópolis -Santa Catarina, Brazil

Authors

  • Luís Moretto Neto Universidade Federal de Santa Catarina
  • Valentina Gomes Haensel Schmitt Fundação Getúlio Vargas - Rio de Janeiro

DOI:

https://doi.org/10.11606/issn.1984-4867.v19i3p388-404

Keywords:

consumer behavior, tourism, marketing.

Abstract

The present study had as its objective to analyze the foreign tourist's consumer behavior in Florianopolis, between the months of May and June of 2006. The utilized variables for analyzes were: the foreign tourist, the consumer behavior characteristics, the individual determinants of the consumer behavior and the elements of the product of tourism. The studied population represents the foreign tourist demand in the city of Florianopolis, in the year of 2006, the sample group had a total of 204 participants. Both, notices and propositions, especially, the space and the studied time, while consumer, allow to achieve inferences and to define strategic market actions.

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Author Biographies

  • Luís Moretto Neto, Universidade Federal de Santa Catarina
    Graduado em Administração pela UFSC. Mestre em Geografia pela UFSC. Doutor em Engenharia de Produção e Sistemas pela UFSC.
  • Valentina Gomes Haensel Schmitt, Fundação Getúlio Vargas - Rio de Janeiro
    Bacharel e Mestre em Administração pela UFSC. Doutoranda em Administração pela FGV-RJ.

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Published

2008-12-01

Issue

Vol. 19 No. 3 (2008)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MORETTO NETO, Luís; SCHMITT, Valentina Gomes Haensel. Consumer behaviour at tourism: the foreign tourist at Florianópolis -Santa Catarina, Brazil. Revista Turismo em Análise, São Paulo, Brasil, v. 19, n. 3, p. 388–404, 2008. DOI: 10.11606/issn.1984-4867.v19i3p388-404. Disponível em: https://www.revistas.usp.br/rta/article/view/14161.. Acesso em: 21 may. 2024.