Turismo no Brasil: imagem e comunicação

Authors

  • Mário Jorge Pires Universidade de São Paulo, Escola de Comunicações e Artes - ECA/USP

DOI:

https://doi.org/10.11606/issn.1984-4867.v8i2p7-12

Keywords:

touristic product, communication, touristic politics, Brazil.

Abstract

The vague touristic political and the mistaken focus are the way how the Brazilian touristic product has been sold abroad. These elements are fully
responsible for the inexpressive statistical figures of the tourism business. This article focuses on the misunderstandings and menaces of lhe three aspects that haven't been able to analyze the subject in its all complexities and subleties: first the excessive emphasis on the Natural Resources; second, the negative image of Brazil overseas is considered as a result of the media actions; last, the approaches of Tourism Activity in our country use to be purely economic.

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Author Biography

  • Mário Jorge Pires, Universidade de São Paulo, Escola de Comunicações e Artes - ECA/USP
    Professor do curso de Turismo da Escola de Comunicações e Artes da Universidade de São Paulo.

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Published

1997-11-05

Issue

Vol. 8 No. 2 (1997)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

PIRES, Mário Jorge. Turismo no Brasil: imagem e comunicação. Revista Turismo em Análise, São Paulo, Brasil, v. 8, n. 2, p. 7–12, 1997. DOI: 10.11606/issn.1984-4867.v8i2p7-12. Disponível em: https://www.revistas.usp.br/rta/article/view/62892.. Acesso em: 18 may. 2024.