The Narrative Research in the Tourism Experience Investigation related to the Souvenirs Consumption: A phenomenological approach

Abstract

The souvenir can be considered an experiential product, it being understood that this object carries numerous meanings for the consumer, may be considered a significant element for the 'tangibility' of the tourist experience. The analysis of these experiments, which permeates the universe of consumption of souvenirs, requires a qualitative approach. Thus, we chose the phenomenological method for conducting an interview narrative with the goal of understanding the human experience in geographic space and tourism and its relations with the consumption of souvenirs. As the survey results, we have that souvenir consumption directly affects tourism experiences, because the interviewee expressed, through dialogue, his nterest in objects that represent their emotions during the trip, demonstrating that these products make tangible experiences lived in destinations visited by it.