Estudo sobre comunicação organizacional em empresas belorizontinas: discurso para público ou diálogo com stakeholders?

Abstract

This work presents research conducted in 2007 at UNI-BH, with the purpose of having a better understanding of the characteristics of organizational communication. Empirically, it aimed at identifying how and with what purposes would companies established in Belo Horizonte develop their communication processes. The results confirmed that, although the discourses point to more dialogic and participative communication, the practices continue to prescribe old formulae through which a very linear communication is characterized, with less emphasis on the possibilities of effective intervention in the reality of those involved in the communication process.