Understanding senior citizens attitudes from A and B classes of São Paulo related to tourism

Authors

  • Maria de Lourdes Bacha Universidade Presbiteriana Mackenzie
  • Nadia Wacila Hanania Vianna Universidade Ibirapuera

DOI:

https://doi.org/10.11606/issn.1984-4867.v19i3p370-387

Keywords:

tourism, old age, attitudes.

Abstract

The main objective of this paper is to understand the attitudes of people over 60 towards tourism as leisure through the identification of their characteristics of consumption. The work begins with the presentation of the theme relevance and then focuses on the revision of the literature on tourism. The chosen methodology was quantitative with the realization of a survey conducted in July 2005 using a non probabilistic sample of 700 people over 60 from upper social class inhabitants of Sao Paulo city.

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Author Biographies

  • Maria de Lourdes Bacha, Universidade Presbiteriana Mackenzie
    Graduada em Administração pela FEA-USP. Pós-doutorado em Comunicação e Semiótica pela PUC-SP. Docente do Centro de Ciências Sociais Aplicadas da Universidade Presbiteriana Mackenzie.
  • Nadia Wacila Hanania Vianna, Universidade Ibirapuera
    Graduada em Matemática. Doutora em Administração pela FEA-USP. Docente da Universidade Ibirapuera.

Published

2008-12-01

Issue

Section

Articles

How to Cite

BACHA, Maria de Lourdes; VIANNA, Nadia Wacila Hanania. Understanding senior citizens attitudes from A and B classes of São Paulo related to tourism. Revista Turismo em Análise, São Paulo, Brasil, v. 19, n. 3, p. 370–387, 2008. DOI: 10.11606/issn.1984-4867.v19i3p370-387. Disponível em: https://www.revistas.usp.br/rta/article/view/14160.. Acesso em: 3 jun. 2024.