Inovação da tradição e sustentabilidade de estratégias culturais: a hotelaria no circuito do Carnaval da Bahia
DOI:
https://doi.org/10.11606/issn.1984-4867.v7i2p63-76Keywords:
hospilality, hotels, cultural tradilion, strategies, inovation, sustainability.Abstract
From acknowledgement of an historical relation between the hotel's role and the socio-cultural event, and recognizing the exislence of an intrinsic hospitality traditional component, the paper proposes to investigate the fom of this relation in a carnival's historical view with respect to economic development and the strategies adopted by two traditionals hotels at the Salvador (Brazil) situated in the Carnival 's coreplace, through a innovative and sustainable perspective. Proceeds from this study an strategic alternative to lodging enterprises, innovative as links the modernity of Carnival-business with the tradition, and sustainable as founds its attitudes in aspects of cultural nature, assuring the event reproduction.Downloads
Download data is not yet available.
Downloads
Published
1996-11-06
Issue
Section
Articles
License
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
CYPRIANO, Carlos Alex de Cantuária. Inovação da tradição e sustentabilidade de estratégias culturais: a hotelaria no circuito do Carnaval da Bahia. Revista Turismo em Análise, São Paulo, Brasil, v. 7, n. 2, p. 63–76, 1996. DOI: 10.11606/issn.1984-4867.v7i2p63-76. Disponível em: https://www.revistas.usp.br/rta/article/view/63310.. Acesso em: 31 oct. 2024.