Creative decision making within the contemporary Hollywood studios
DOI:
https://doi.org/10.11606/issn.1982-677X.rum.2017.135320Keywords:
Cinema, screenwriting, Hollywood, film productionAbstract
This article seeks to contribute to the current debate about the decisionmaking process within the Hollywood studios and the marketing-driven quest to micromanage the creative process in order to manufacture more consistently profitable films. The author outlines the process to which scripts are subjected in order to determine their suitability for production and how this impacts the quality of the scripts. There are compelling questions about whether the current business model hinders relevant, definitive cultural narratives and how this affects both quality and profitability of contemporary films. In addition to considering the existing literature dealing with the topic, this article also draws on the author’s fifteen-year experience in Hollywood as a screenwriter, agent and producer.
Downloads
References
BART, P. Interview. PBS Frontline, Arlington, 2001. Disponível em: . Acesso em: 1 mar. 2010.
BISKIND, P. Down and dirty pictures: Miramax, Sundance, and the rise of independent film. Londres: Bloomsbury, 2005.
BOURDIEU, P.; NICE, R. Distinction: a social critique of the judgement of taste. Cambridge, MA: Harvard University Press, 2004.
BOX OFFICE MOJO. Disponível em: <https://goo.gl/FP9XCN>. 2009. Acesso em: 15 maio 2010.
BROWNING, T. Entrevista concedida a Alexander G. Ross. Beverly Hills, 2002.
CRAIG, T. [mensagem pessoal]. Mensagem recebida por a.g.ross@cantab.net em 2 Mar. 2010.
DALY, B. Entrevista concedida a Alexander G. Ross. Beverly Hills, 2001.
DE VANY, A. Hollywood economics: how extreme uncertainty shapes the film industry. Nova York: Routledge, 2004.
DENNIS, T. From Westworld to WALL-E, CGI has revolutionized cinema. Disponível em: <http://www.techradar.com/news/computing/how-special-effects-transformed-the-movies- 590842>. Acesso em: 15 maio 2010.
EBERTS, J.; ILOTT, T. My indecision is final: the rise and fall of goldcrest films, the independent studio that challenged Hollywood. Londres: Faber and Faber, 1990.
FIELD, S. Screenplay. Clarksdale: Delta Publishing, 2005.
FISHER, L. Interview. PBS Frontline. Arlington, 2001. Disponível em: <https://goo.gl/sV9yo4>. Acesso em: 18 mar. 2010.
FOLEY, S. Studios reel after worst holiday sales since 2001. The Independent. 1 jun. 2010. Disponível em: <https://goo.gl/rhMm8U>. Acesso em: 2010. Acesso em: 20 jun. 2010.
GRITTEN, D. Have the stars lost their shine? Telegraph, Londres, 24 abr. 2010. Disponível em: <https://goo.gl/Wdar6y>. Acesso em: 11 out. 2017.
HENNING-THURAU, T.; HOUSTON, M.; WALSH, G. Determinants of motion picture box office and profitability: an interrelationship approach. Review of Managerial Science, Nova York, v. 1, n. 1, p. 65-92, 2007.
KLEIN, R. Burger King Corp. beams up movie tie-ins with Paramount Pictures. Reuters, Londres, 16 maio 2009.
KNUDSEN, E. The eyes of the beholder. [S.l.] 2005. Disponível em: <https://goo.gl/Abj8pS>. Acesso em: 28 fev. 2010.
LERNER, P. Shadow force. Los Angeles Times, Los Angeles, 7 nov. 2007.
LEV, P. American films of the 70s: conflicting vision. Austin: University of Texas Press, 2000.
LEVIN, B. Interview. PBS Frontline, Arlington, 2001. Disponível em: <https://goo.gl/3jMkU8>. Acesso em: 28 fev. 2010.
MCKEE, R. Story: style, structure, substance, and the principles of screenwriting. Nova York: Regan Books, 2006.
MECHANIC, B. Interview. PBS Frontline, Arlington, 2001. Disponível em: <https://goo.gl/fcGQc5>. Acesso em: 28 fev. 2010.
MILLIUS, J. Entrevista concedida a Alexander G. Ross. Beverly Hills, 2001.
NATALE, R. Interview. PBS Frontline. Arlington, 2001. Disponível em: <https://goo.gl/VcJmTz>. Acesso em: 6 mar. 2010.
QUEENAN, J. All-time box office – for teens only. The Guardian, Londres, 14 fev. 2010. Disponível em: <https://goo.gl/mFNjct>. Acesso em: 11 out. 2017.
ROSS, A. The confidential studio manual. Iowa: Fidlar-Doubleday, 2007.
SAPHIER, P. [mensagem pessoal]. Mensagem recebida por a.g.ross@cantab.net em 2 mar. 2010.
SEGER, L. Making a good script great. Londres: Samuel French, 1994.
STAIGER, J. The studio system. Nova Jersey: Rutgers University Press, 1994.
STRINGER, H. Interview. PBS Frontline. Arlington, 2001. Disponível em: <https://goo.gl/w29Z6X>. Acesso em: 28 fev. 2010.
THOMSON, D. The last picture show: a sequel. The Guardian, Londres, 16 out. 2009. Disponível em: <https://goo.gl/zR5N9A>. Acesso em:15 maio 2010.
Downloads
Published
Issue
Section
License
Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.
