Desafios da comunicação institucional na administração pública
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i19p91-96Keywords:
communication management, Santo André, citizenship, public administration, municipality, cityAbstract
The interview given by the Santo André communications manager and coordinator refers to the work that has been being carried out at the city hall, stressing the importance of a communication project that interacts with the population. It emphasizes the public administration communication specificities and highlights the challenges to implant a communicational project that includes the community as an active and performing part, following the example of what is done in Santo André.
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